Brand: Huawei
Campaign: Mate 10 Pro Launch
Year: 2017
Agency: FCB Inferno
Channels: TV, Cinema, Digital, Social, OOH and Print.
The goal:
To create a series of videos for the unbixing and simple how tos for the launch of the Mate 10 Pro - the first smartphone with bult in AI.
The Campaign;
The videos are simply a series of films, localised for 10 Western Europe markets, to help consumers understand more about the Mate 10 Pro - whether it be potential or existing customers. he futuristic style was introduced as a way of demonstrating the brands innovative nature and the friendly side of AI.
The Result:
A total of 12 films were created, fully localised for 10 markets. the unboxing video alone achieved over 1.6 million views within 48 hours. These videos worked well to support the main Mate 10 Pro Campaign and I am What I do.