Brand: Huawei
Campaign: I am What I do
Year: 2017
Agency: Donor
Channels: Digital, Social, OOH and Print.
The Goal: To launch a locally relevant campaign led by young entrepreneurs to inspire tomorrow’s entrepreneurs
The Campaign:
‘I am What I do’ launched to celebrate how tomorrow’s entrepreneurs work differently from previous generations. Their business projects are their lives and have a purpose beyond wealth creation. They are concerned with social issues as much as financial ones – and they carry that thinking through to their business ideas.
The Campaign launched to tell the story of seven entrepreneurs who are using technology to do good in the world. With the campaign messaging aligning with Huawei’s brand purpose to ‘create a better connected world for everyone’
My Role:
I managed this fully integrated campaign which ran in ten European markets. All content was shot by the very talented Rankin, demonstrating how these inspiring individuals accelerate their business with the Mate 10 Pro.
In addition to creating key assets for all markets, was the creation of brand guidelines for markets to adapt assets locally for their local media supply. .