Brand: Huawei
Campaign: Run Impossible
Year: 2017
Agency: Ogilvy
Channels: Digital, Social, OOH and Print.
The Goal:
To create 2 unique interactive experiences in Milan and Madrid giving fitness influencers and enthusiasts the opportunity to take the Huawei Watch 2 for a run. And as a result, drive awareness of the Huawei Watch 2 and engagement with the brand.
The Campaign:
To support the launch of the Huawei Watch 2.0, the world’s first 4G smartwatch, we created a series of outdoor running experiences in different markets - giving consumers an opportunity to interact with the Huawei brand and it’s products.
The event was driven by fitness influencers. As the campaign lead, I managed the marketing for these events in Madrid and Milan – driving awareness, registration and participation.
The campaign launched to not only increase awareness of the brand and its products outside of the smartphone arena, but also to give consumers an opportunity to interact with the products and engage with the brand.
My Role:
As the campaign lead, i managed everything from the agency pitch process and briefing, through to the campaign and event execution.
The Results:
2 very successful events were launched, following over 1,200 registrations. The campaign reached over 40 million consumers (vs. a target reach of 12.7 million) and over 2.4 million engagements.