Brand: Huawei
Campaign: True Stories
Year: 2019
Agencies: Local Planet, FCB Inferno
Channels: Digital and Social
The Campaign:
The True Stories campaign launched to demonstrate a range of recent projects undertaken by Huawei that show that by applying technology effectively, we can positively change the world.
From fighting child blindness to inspiring deaf children to read, the True Stories film showcases 6 Huawei projects from around the globe that demonstrate using technology for good. Users could then discover more detail about each of these projects on the website.
My Role:
I was tasked with creating a film to bring to life a handful of the fantastic projects that Huawei is leading.
The Result:
The campaign launched at a key time, focusing on the positive ways the brand uses its technology to make the world a better place. And despite there being minimal investment, the online film achieved over 3.5 million views within the first 3 days of launch.