Brand: Huawei
Campaign: Together in Just One Tap
Year: 2020
Agencies: Havas, DED, Mccasso Music
Key Channels: TV, Print, Digital., Social, Retail
The Goal:
The primary objective was to increase consideration for Huawei products (outside of smartphones), whilst driving brand image growth.
The Campaign:
The focus of the campaign is to welcome a new world where all of your devices connect seamlessly & effortlessly with just one tap. Demonstrating the wide portfolio of Huawei products.
My Role:
To manage the campaign from brief, through to production and delivery working with 10 global markets. And very importantly working with Mcasso Music on creating the perfect, bespoke music track for the edit. This project was particularly challenging (and crucial for Huawei) during the global pandemic of 2020.
The Result:
The campaign helped increase awareness of Huawei’s product portfolio outside of the mobile phone arena.
The campaign achieved an average awareness of 51% across all 10 markets and an average consideration lift of 8%. And despite the challenging time period, an uplift in sales of all products featured within the markets that the campaign was live.