Brand: Rehegoo
Campaign: Brand Launch
Year: 2022
Agencies: Otherway and TwoTwentySeven
Channels: Digital, Social and Print.
Website: www.Rehegoo.com
The Goal:
To create a fresh brand for Rehegoo Music to launch the brand, new website, app and products.
The Campaign:
Rehegoo is a music streaming service for businesses that launched in the UK in 2022. In addition to a fresh brand and product offerings that consider the needs of customers, the launch campaign needed to be impactful and distinctive from other service providers in this space.
My Role:
I managed the creation and launch of the new Rehegoo brand, including the appointment of the team, agencies and systems to deliver this. In addition to delivering a fresh brand that is distinctive within the market place and the toolkit to support this, I was able to lead on the build of the new website www.Rehegoo.com and shaping of new products Music for Space and Music for Content. This was all brought to life with a series of brand films, photography, paid media, sales support material, social activity, email marketing, PR and partnerships which all sat within my team’s remit.
The Result:
The campaign to date has received fantastic PR coverage and just weeks in, has achieved incredible results.