Brands: pfj & The Graduate Recruitment Company
Campaigns: Re-Brand across all channels
Year: 2006- 2007
Key Channels: Digital, Social and Print.
The Goal:
To launch a unique brand identity across all channels for pfj and The Graduate Recruitment Company - positioning both brands as innovators within their industry and establishing a strong presence in the digital world.
My Role:
I managed the re-fresh of the brands pfj and The Graduate Recruitment company, whilst introducing the latest technologies for the website, the world’s first mobile recruitment website and being among the first to use social media for recruitment. This was managed 100% in-house alongside a graduate designer and marketing intern.
The Result:
Pfj became renowned as being an innovator in the recruitment industry as a result and achieved huge growth as a company. We were among the first brands to create Video Interview Tips on YouTube achieving ground breaking (at the time!) views.
Pfj also received several industry awards including:
Innovative use of Technology Winner 2007
(London and South East Recruitment Awards) for introducing the world’s first recruitment mobile site.
Best Small Recruitment Company Website Winner 2006 & 2007 (National Online Recruitment Awards)
Best Digital Advertising Campaign 2007 - Highly Commended (National Online Recruitment Awards)