Brand: EE
Campaign: Future Thinking
Year: 2014
Channels: Digital and Social
The Goal:
To create a hub to establish the newly launched EE brand as forward thinkers and innovators in the business world.
The Campaign:
I managed the launch of an interactive bespoke web platform called Future Thinking, which was dedicated to the future of business and technology in the UK. Through a unique collaboration with LinkedIn helped establish the platform as the first of its kind in the UK.
Targeting business users and entrepreneurs, the Future Thinking hub enables LinkedIn members to log in with their LinkedIn credentials to receive personalised and relevant editorial content offering advice, inspiration and technical support.
The site featured a variety of articles and video content including case studies, expert comment and blog posts from EE’s own panel of expert thought leaders including the CEO, Olaf Swantee.
The Result:
The site enabled EE to demonstrate it’s thought leadership expertise on key topics including 4G, IOT and data security - positioning EE among businesses as experts in technology and its future.
In addition to improving the credibility of EE within the business world and Olaf Swantee becoming one of the top 5 most followed influencers on LinkedIn, traffic numbers and engagement with the content was very strong.