Brand: Charlotte Tilbury
Campaign: Charlotte Tilbury App Campaign Launch
Year: 2023
Channels: Digital, Social and Influencers.
The Goal:
To drive awareness and downloads of the App, and provide an additional channel for revenue.
The Campaign:
The Charlotte Tilbury App launch was a pivotal project, delivering a highly successful global rollout that exceeded targets for user awareness, downloads, and revenue.
Beyond the initial launch, a series of strategic campaigns and ongoing BAU activities were implemented to maintain momentum. These included a mix of paid social campaigns, influencer partnerships, and creative content designed to consistently drive app downloads and encourage regular interaction. These efforts ensured the app remained a vital touchpoint, providing users with an engaging and immersive experience that supported brand growth.