Brand: Broadcast Magazine
Campaign: Broadcast Live
Year: 2005 - 2006
Agency: Whippet
Channels: Digital and Print.
The Goal:
To drive awareness of the event amongst exhibitors and visitors in the TV and film industry, and drive attendance of the event.
The Campaign:
I managed the marketing for Emap’s exhibition The Broadcast Production Show, followed by the rebrand to Broadcast LIVE.
These events were the biggest events for key individuals in the television and film industry - from production crew to directors.
The Result:
Broadcast Live 2006 achieved the highest visitor registration following the re-brand resulting in a 37% increase in attendance.