Brand: Vodafone
Campaign: Vodafone Firsts
Agency: Wasserman
Partners: Sony Music, Spotify and Now TV.
Years: 2015
Channels: Digital, Social, OOH and Print.
The Goal:
To give consumers the opportunity to experience the 1980s - the time of the very first mobile phone call on the Vodafone network,
The Campaign:
Vodafone’s 1984G street launched to showcase the latest in 4G technology and celebrates 30 years since the first ever mobile phone call. The nostalgic pop-up 1980s high street in Covent Garden gave consumers an immersive experience - a trip down memory lane with the opportunity to see the first ever mobile phone. It also allowed us to demonstrate Vodafone’s in building a long lasting network.
We partnered with Spotify and NowTV to bring the street to life – David Hasselhoff popped down and ended with a celebratory event with Run DMC which was all live streamed - driving further engagement and showcasing the future of Vodafone’s network and technology.
My Role:
I worked with the events co-ordinator to create the 80s experience whilst creating promotional assets to drive attendance to the pop up event and increase awareness of Vodafone’s long standing history.