Brand: Huawei
Campaign: StorySign
Year: 2019
Agencies: FCB Inferno and Aardman.
Channels: Digital, Social and Print.
The Goal:
To use Huawei’s technology for good, and ultimately drive brand warmth.
The Campaign:
StorySign is the world’s first literacy platform for deaf children. The app helps deaf children read by translating the text from selected books into sign language. Through the power of AI and augmented reality, StorySign brings these books to life and helps deaf children enjoy storytime as every child should.
My Role:
I managed this brand campaign across 11 markets. This was the creation of the key visual, films and supporting web and social assets - from brief through to execution and delivery. These films tell the story of children who have used StorySign to help them learn to read. I had the privilege of working with Academy Award®-winning director Chris Overton on creating these beautiful films.
The Result:
The campaign beautifully demonstrates how Huawei is using technology for good - increasing awareness of the brand's warmer side.
Awards include:
7 x Cannes Lions, 2 x D&AD Pencils, 8 x One Show pencils including a Grand Prix, 2 x Clio Awards, 5 x The Drum Social Purpose Awards, 3 x M&M Global media awards and a Campaign Big Award.
StorySign was ranked the 7th most awarded marketing campaign in the world in 2019. See the full list here